MIEW (Music Industry East to West) Rides is pleased to announce the successful completion of the fourth annual MIEW ride, after 220 very challenging miles across southern Ireland. For two years in a row now, annual fundraising in support of In Tune for Life (www.intuneforlife.org) has broken the £10,000 barrier!
With generous support from a fantastic group of music industry sponsors, in autumn 2015 an intrepid group of music industry professionals and their friends took on a weekend of unseasonably good weather, gravel, potholes, Guinness and achievement to raise crucial funds for In Tune for Life, a UK charity helping improve health and change lives through music and video. At the same time, another group of “MIEW Spirit Riders” left the Berlin headquarters of Ableton to cover 200 hard miles from Berlin to Hamburg the same weekend—the first step to making this annual event truly global.
In Tune for Life has just completed the nine-month production phase of a partnership with the Baylor College of Medicine Children’s Foundation in Lilongwe, Malawi, using the talent of local artists to support crucial work counselling newly-diagnosed HIV positive pregnant women about their diagnosis and the treatment available to both protect them and prevent infection in their unborn babies. Malawi is home to nearly a million people living with HIV, and although medicine is free, low staff levels and the large number of patients mean that opportunities to provide critical information and counselling are lacking. ITFL helped fill the gap by developing music and video materials for clinic workers to use to supplement the counselling given after a HIV positive test result. The ITFL resources offer an alternative source information for women so they understand the process they are about to go through and, importantly, the reassurance and hope they need to understand that they are not alone. Rollout starts now and the effectiveness of these materials will be evaluated and improved from autumn 2015 into 2016.
This year, with riders’ individual sponsorship efforts boosting the support of some of the industry’s coolest companies, over £10,000 was raised to help empower artists around the world to improve the health of poor communities through music and video.
Charlotte Walker, Chair of Trustees of In Tune for Life, added a message of thanks:
“In Tune for Life are incredibly grateful for the blood, sweat and tears shed by the MIEW riders and their support teams each year. Without the sponsorship they raise ITFL would not be able to make the music and films which benefit so many people across the world each year.”