MIEW (Music Industry East to West) Rides is pleased to announce the successful completion of the fifth annual MIEW ride.
220 hard miles later, after the best (and worst) the Scottish Highlands had to offer, annual fundraising in support of In Tune for Life (www.intuneforlife.org) broke the £10,000 barrier for the third year in a row.
With generous support from a fantastic group of music industry sponsors, in September 2016 a hardcore group of music industry professionals and their friends came together to make their yearly effort—now something of a pilgrimage—to raise crucial funds for In Tune for Life, a UK charity helping improve health and change lives through music and video.
With the dependable support of the ride over the past five years, In Tune for Life has been able to build its capacity to the point where the organization has been able to compete for and win a US$150,000 grant—ITFL’s biggest yet—to scale up work on the production of video material for use in health care centres across southern Africa. The first suite of these animated videos, tailored specifically to particular countries and regions, was shown in trials to have a significant effect on the quality of samples for TB testing, meaning a scale up could improve the successful diagnosis and treatment of tuberculosis in some of the world’s most affected places. Meanwhile, work continues in Malawi, evaluating ITFL film material for counselling newly-diagnosed, HIV-positive mothers about their treatment; and the first phase of a project to assist treatment of latent TB at home in the NHS has just been completed.
The ITFL team, with the help of Simon Lewis of Anthem Publishing (MusicTech, Guitar & Bass), is already planning MIEW 2017 (England) and 2018 (Alpine edition).
Mark Nunn, ITFL Executive Director, added a message of thanks:
“ITFL is hugely grateful for everything our sponsors and riders do for us every year. This is not a group of pro athletes, these are people who suffer to contribute (while paradoxically enjoying themselves very much, of course). ITFL is a small organisation working in a difficult and very competitive marketplace. It’s no exaggeration to say that without the MIEW, we would struggle to make the music, film and video—and carry out the research—that benefit so many sick across the world each year.”
To find out more about MIEW Rides and join a growing community, visit the In Tune for Life website: http://intuneforlife.org/bike-ride-event/
If you’re interested in taking part in 2017, please let us know early! Limited to 16 core riders, MIEW2016 will take place in late September 2016, and is expected to fill up quickly. Simply contact email@example.com
Interested in sponsoring this year’s riders? The site is open for donations until the end of March…
Finally, you may be wondering, why east to west?
It’s a good question. MIEW Rides would have you believe that this concept was born out of a desire to draw parallels between different cultures and philosophies across the globe. The truth is, it’s one less thing to think about when you’re trying to work out where a ride should start and finish!