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In Tune for Life is a not-for-profit project helping musicians and artists around the world improve their own communities

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In Tune for Life works with a range of health and development partners to produce unique animation, video and music. Could we help you?

Holela' means 'careless' and was recorded in Nairobi. This animated video addresses issues surrounding the spread of HIV.

In Tune for Life is a not-for-profit project helping musicians around the world improve the health of impoverished communities via their own music and video.

An animation created in Sierra Leone to help reduce the stigma of HIV and AIDS in West Africa. Nominated for best animation in the 'The Greatest Story Never Told' Awards 2008.

'Mofanana' means 'Equals' in the Malawian language Chichewa. This film addresses issues of gender equality and HIV prevention.

UK Queen of Soul Beverley Knight travelled to Malawi to visit ITFL where she saw how music is being used to change hearts and minds on the issue of HIV.

A video for the song ‘SAVE’ , filmed by Eva Gilliam in Kinshasa, DR Congo.

Aasie Wa We – MYRC
Samala – Masudie Khonje, Aliona Banda & Lyton
Titenge Udindo – Future Kings Vibrations

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UPDATES

MIEW 2015 Supports Rollout of HIV Counselling Film

MIEW (Music Industry East to West) Rides is pleased to announce the successful completion of the fourth annual MIEW ride, after 220 very challenging miles across southern Ireland. For two years in a row now, annual fundraising in support of In Tune for Life (www.intuneforlife.org) has broken the £10,000 barrier!

With generous support from a fantastic group of music industry sponsors, in autumn 2015 an intrepid group of music industry professionals and their friends took on a weekend of unseasonably good weather, gravel, potholes, Guinness and achievement to raise crucial funds for In Tune for Life, a UK charity helping improve health and change lives through music and video. At the same time, another group of “MIEW Spirit Riders” left the Berlin headquarters of Ableton to cover 200 hard miles from Berlin to Hamburg the same weekend—the first step to making this annual event truly global.

In Tune for Life has just completed the nine-month production phase of a partnership with the Baylor College of Medicine Children’s Foundation in Lilongwe, Malawi, using the talent of local artists to support crucial work counselling newly-diagnosed HIV positive pregnant women about their diagnosis and the treatment available to both protect them and prevent infection in their unborn babies. Malawi is home to nearly a million people living with HIV, and although medicine is free, low staff levels and the large number of patients mean that opportunities to provide critical information and counselling are lacking. ITFL helped fill the gap by developing music and video materials for clinic workers to use to supplement the counselling given after a HIV positive test result. The ITFL resources offer an alternative source information for women so they understand the process they are about to go through and, importantly, the reassurance and hope they need to understand that they are not alone. Rollout starts now and the effectiveness of these materials will be evaluated and improved from autumn 2015 into 2016.

This year, with riders’ individual sponsorship efforts boosting the support of some of the industry’s coolest companies, over £10,000 was raised to help empower artists around the world to improve the health of poor communities through music and video.

Charlotte Walker, Chair of Trustees of In Tune for Life, added a message of thanks:

“In Tune for Life are incredibly grateful for the blood, sweat and tears shed by the MIEW riders and their support teams each year. Without the sponsorship they raise ITFL would not be able to make the music and films which benefit so many people across the world each year.”

Film receives approval from Malawi Ministry of Health

Chiyembekezo – the HIV counselling film we created with the local community and health workers has now been approved by the Malawian Ministry of Health for use in health clinics in Central Malawi.

When we piloted the film with HIV positive patients, we found that critical areas of HIV PMTCT knowledge were shown to improve among a significant number of participants. The data also highlighted that participants felt encouraged and comforted by witnessing the story of a character in their position.

We are now getting ready to work with the Tingathe program at Baylor to implement the film in counselling sessions.

2014 MIEW Ride raises £10,000 for Malawian HIV patients

MIEW (Music Industry East to West) Rides is pleased to announce the successful completion of the third annual MIEW ride. Despite a bit of drama and a small amount of blood, everybody made it home safe. And, for the first time, fundraising broke the £10,000 barrier!

With generous support from Sound On Sound, alongside a number of other stellar industry sponsors, in Autumn 2014 an intrepid group of music industry professionals took on a 225-mile ride across Brittany: a weekend of sun, gravel, impact and achievement to raise crucial funds for In Tune for Life, a UK charity helping change lives through music.

In Tune for Life is currently working in a nine-month partnership with the Baylor College of Medicine Children’s Foundation in Lilongwe, Malawi, using the talent of local artists to support crucial work counselling newly-diagnosed HIV patients. Malawi is home to 910,000 people living with HIV, and although medicine is free there, because of low staff numbers and the large number of patients, nurses lack the time to provide critical information and counselling to patients. ITFL is helping fill the gap by developing music and video materials that medical staff can use to provide counselling before and after HIV testing.

Giles Orford, representative for MIEW rides and Marketing Director at Focusrite, is already planning MIEW 2015 in Ireland, from Rosslare on the east coast to Bantry Bay on the west:

“I, and a number of other riders look forward to the MIEW ride each year, which has now become somewhat of an annual event. It’s great to be doing something we love, for a cause we believe in, working with a charity we know can make a difference and ever increasing sponsorship, long may it continue.”

Giles has even bigger plans for next year. “In 2015 we’ll build on the concept of MIEW Spirit Rides. We’ve got colleagues in the USA and elsewhere who can’t join us in Ireland, but they want to support ITFL. So they’ll ride with us in spirit, covering the most challenging distances they can manage over the same weekend and raising money alongside us. We’re going global!”

This year, with riders’ individual sponsorship efforts boosting the support of some of the industry’s coolest companies, over £10,000 was raised to help empower artists around the world to improve the health of poor communities through music and video.

To find out more about MIEW Rides and join a growing community, visit the http://www.facebook.com/miewrides

Twitter: @MIEWrides

If you’re interested in taking part in 2015, be swift! Limited to 15 core riders, MIEW2015 will run from September 4 to September 7, 2015 and is expected to fill up quickly. Simply contact giles.orford@miew-rides.org

Interested in sponsoring this year’s riders? The site is still open for donations…

https://mydonate.bt.com/events/miew2014

mydonate.bt.com/events/miew2014

 

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